Why Video Content Marketing Is Important for E-Businesses
Nowadays, average Internet users spend about 88% more time on websites with videos, and dedicate one third of all their online activity to watching videos. With such numbers, the quantity of time people will spend engaging and watching videos will only increase as years come. Due to this trend, more businesses are trying to figure out how Video Content Marketing can benefit their performance. While video Content Marketing can certainly have a positive impact, like everything else in digital marketing, plenty of time and energy has to be invested to reap any benefits. Reaping the benefits of video Content Marketing is not just a matter of embedding some YouTube videos into the webpage and hoping all goes well. Similar to other forms of content, significant investment in high quality video content, perseverance and patience in sharing the content across the web is needed. Without further ado, let’s dive into how video marketing can benefit your e-business.
Through video, you can prove the value of your content to popular search engines. Search engines not only take text into account when assessing how relevant your webpage is to specific keywords. Search engines also check any other kind of media you have to offer its users. You can prove the value and richness of variety of your content to a search engine through a combination of text, images and videos. About 80% of Internet traffic is represented by video content, hence why such engines are eager to rank websites capable of offering video content to its users. A good trick content strategists can put to use is optimising their video content by conducting video keyword research and including the identified keywords in each video’s meta tags.
Businesses can drive traffic back their websites by leveraging on third party sites and social platforms they use to host video content. Billions of hours of video get consumed on third party sites such as YouTube and Vimeo. So long as businesses include their websites URLs in video descriptions and the channel name, these third-party sites present a good opportunity for exposure to new audiences. Consequently, this should improve traffic acquisition and boost a business’s rankings. To really reap the benefits of third-party sites in driving traffic back to your website, you should give your audience plenty of reasons to click through on the URLs provided in the video descriptions for instance linking them to special offers, giving them discount codes, linking them to free resources and extra information to add-on to what you shared in the video. Also, by including URLs in video descriptions and channel information on third party sites, you increase your likelihood of earning qualified referral traffic.