An e-commerce website enables your existing as well as prospective customers to get in touch with you from anywhere and at anytime. If your site isn’t properly set up, however, it will not be able to attract visitors, or, more importantly, influence those visitors enough to strengthen brand recognition and make them return.
Below are the most important elements that should be present in an e-commerce site so it can be successful and consistently profitable:
Product Information to the Point
Options Tips for The Average Joe
Check the product pages on your website. Are all the key features included? Imagine yourself as a site visitor who knows absolutely nothing about the products. Is there enough information for you to make an informed shopping decision? Certainly, all the necessary product details should be there, but don’t make it hard for people by requiring them to wade through paragraphs before finding what they need. Place the key information first, then add any supplementary extras and a professional photo of the product (with a short description if possible).
Where To Start with Options and More
Onsite Search Engine
One of the most frustrating features an e-commerce site can have is an onsite search engine that offers totally irrelevant search results. Make sure your search engine software runs on a refined filtering system, especially if your product inventory is sizable.
Easy Checkout Process
Customers hate having to cycle through pages upon pages when they’re trying to buy something. It would be ideal to start and end the checkout process in just one page, but if that’s not possible, at least have them enter all their information in one page, and confirm their order on another page. Everybody’s busy these days, and no one wants to have to waste their time on a very complex checkout process, especially because they know it’s don’t need to be that way.
Your whole e-commerce site needs to be realistically easy to use. A good user experience will keep visitors on your site, and make them return as well. Put links or menus to product categories in a conspicuous place, and ensure that all categories and the products under them are correctly named. Moreover, every page must provide users a convenient way to go back to the home page, pick a new category, look for contact information, or go straight to the shopping cart.
Besides displaying information clearly and providing all basic features – for example, being able to use promo codes, quantity change, shipping options and so on – a shopping cart layout must be simple, reflect company branding (company logo, colors, etc.), and have prominent checkout buttons. Finally, speaking of options, don’t restrict your customers to but one or two methods of payment. The more flexible you are, the better.